we were asked to design a ‘carbon concept store’ for b-corp footwear brand allbirds and iconic london department store, selfridges.

in the midst of a climate emergency, allbirds wants to shake up the notoriously environmentally unfriendly fashion industry. illustrating the brand’s own journey towards a net zero carbon future, a pop-up had to inspire the industry – and the consumers that support it – to take accountability for their carbon footprint.

three-dimensional carbon visualisations are placed throughout the space to bring the concept of carbon to life, while visitors are encouraged to interact with tactile displays of allbirds’ suite of natural raw materials such as merino wool, eucalyptus tree fibre and sugarcane.

my role was to direct the materiality and composition of the window installation, representing a carbon sphere explosion - manifested in the materials that the shoes are made of.