we were asked to create a buzz around the Patta x Nike x FC Barcelona collaboration by developing and producing window designs for Patta's three global stores, in Amsterdam, London and Milan.

with the aim of bringing to life the collaboration's existing creative direction through a retail lens, we developed the cardiovascular designs seen on the hero products and added 3D elements alongside window-to-floor vinyls which would bleed in through the spaces.

using international production partners, we simultaneously launched the graphic elements in-store and on all windows across the three key cities.