many of us have experienced those special moments when a small sensory stimulus, such as the familiar scent of your mother's perfume, unexpectedly stirs up a long-forgotten episodic memory. this phenomenon, famously known as the Proust effect, after the renowned French novelist Marcel Proust, holds great significance in literature.

this a captivating entry point for BYREDO, a brand driven by the ambition to transform memories and emotions into tangible products and experiences. while the exploration of memories has primarily been through the sense of smell, BYREDO now ventures into uncharted creative territory by introducing the sense of taste. and what better category to delve into than wine—a liquid that has been regarded as a luxury since ancient Egyptian times?

introducing, Mémoires de Vins, a space where senses mingle. each wine within this collection originates from a memory triggered by a particular scent - immersing us into the intriguing connection between the worlds of perfume and wine.